Net Entertainment, commonly referred to as NetEnt, is one of the largest and most established developers of casino games in the world. The company was started more than two decades ago, and in the period it has been operating, has stood out from the competition due to its continued success. When the company started out, the internet casino industry was still in its infancy stage. In fact, it can be argued that NetEnt has been one of the driving factors behind the rapid growth in the popularity of online casinos.
The company is best known for the ‘conventional’ casino games that it offers, especially slot games such as guns and roses. But this is not all it does. The company offers a number of diverse games, some which do not have counterparts in the physical casino environment. To ensure that the company’s games are accessible to players, NetEnt has partnered with hundreds of reputable online casinos which feature these games.
A huge part of the success enjoyed by NetEnt has been due to its dedication towards understanding the games and themes that clients would enjoy. The company invests heavily to get licensing for popular pop culture brands. These brands include, but are not limited to, musicians, TV series, movie franchises and even ‘mainstream’ electronic games.
Apart from the market insights that the company collects from its target market, NetEnt ensures that it works with the best developers available. The company understands that there is more to the online casino environment than simply the chance to win. Every game developed by NetEnt features attractive design elements, entertaining soundtracks (or sound effects) and interactive visual elements. This has only been achieved due to the company’s stringent hiring policy which ensures that all employees, whether they are involved in designing the game or if they interact with the clients, are qualified, experienced and capable of fulfilling the roles involved in their jobs.
As a company whose products involve cash transactions, NetEnt stands out in the market due to the reliability of its system. Since inception, the company’s games have handled more than 30 billion Euros cumulatively. Apart from the cash aspect, the company also complies with all the gaming regulations regarding the fairness of their systems. There has been no instance where any NetEnt game has been found to have faulty or fraudulent code that affects the fairness of its gameplay. NetEnt is a paragon of reliability and honesty.
Testament to this commitment to dependability, NetEnt ensures that its games meet all the rules and regulations for every market within which it operates. With the larger EU region being particularly famous for its stringent regulations, it is clear that NetEnt’s compliance is on a world-class level.
While the company is based in Sweden, NetEnt maintains offices and development centers in the United States, Malta, Gibraltar, and Poland. This global reach allows the company to have a very diverse set of employees, who in turn, adds to the richness and diversity of ideas and offer better market insight.